Comments for The Effective Marketer

Comment on 6 Ways to Spice Up Boring Email Marketing Campaigns by Shelly

Shelly — Mon, 21 May 2012 03:48:00 +0000

I thinks the best way to spice up boring email marketing is to send different emails to different customers. Learn from this article to design four types of emails to four differently customers. http://emailmarketing.comm100.com/email-marketing-ebook/email-marketing-types.aspx

Comment on 6 Content Marketing Channels Missing From Your Plan by Shelly

Shelly — Mon, 21 May 2012 03:42:56 +0000

For the 6th channel, I would say when the customer is actively purchasing products with you or engaging with your brand or website, this customer is actually in the active customer lift cycle.

We should use confirmation emails to increase customer value. http://emailmarketing.comm100.com/email-marketing-ebook/active-customer.aspx

Comment on Selecting the Right Email Marketing Provider by Shelly

Shelly — Fri, 18 May 2012 03:43:59 +0000

I think every email marketing and newsletter platform that we consider should offer features in four areas: sending capability, email design and creation, list management, and reporting and tracking. To choose the right email marketing provider, we should know what a good email marketing provider should do. http://emailmarketing.comm100.com/email-marketing-ebook/email-marketing-platform.aspx

Comment on 6 Content Marketing Channels Missing From Your Plan by website design

website design — Thu, 03 May 2012 12:22:53 +0000

website design…

[...]6 Content Marketing Channels Missing From Your Plan « The Effective Marketer[...]…

Comment on Kindle Marketing Lessons by marketing

marketing — Wed, 02 May 2012 11:52:41 +0000

marketing…

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Comment on Ten Tips On How To Promote Your Website Through Content by Daniel Kuperman

Daniel Kuperman — Tue, 01 May 2012 18:39:46 +0000

Hi Lesley, I agree. It’s a great checklist and the point about utilizing personas is an especially important one. I’m glad you liked it!

Comment on Ten Tips On How To Promote Your Website Through Content by Lesley Peters

Lesley Peters — Tue, 01 May 2012 16:17:29 +0000

Daniel, thank you for sharing David’s thoughts on web content. In particular, I liked his thoughts about utilizing personas. Keeping in mind your various audience(s) is one of the most important concepts to remember for your website. David’s checklist is perfect for new sites, as well as existing sites that need re-freshing.

Comment on What Makes Ads Go Viral? by Why Seeding Your Content is Key to Making it Viral « The Effective Marketer

Why Seeding Your Content is Key to Making it Viral « The Effective Marketer — Thu, 26 Apr 2012 16:02:22 +0000

[...] being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads). Problem is, many research papers contradict each other. A recent study published on Marketing [...]

Comment on The Danger of Automatic Feeds in Social Media by Blackburn Life (@BlackburnLife)

Blackburn Life (@BlackburnLife) — Tue, 24 Apr 2012 13:00:28 +0000

This assumes that people are following you on a certain media for the reason you are dictating surely. What about the users that only use one of these platforms?

Comment on Measuring Marketing Effectiveness by Effectiveness measure | Makulita

Effectiveness measure | Makulita — Sun, 22 Apr 2012 05:28:42 +0000

[...] Measuring Marketing Effectiveness « The Effective Marketer [...]