Comments on: Why Social Media Is Not For Everyone

By: Neoco | Blog | Why Social Media Is Not For Everyone

Neoco | Blog | Why Social Media Is Not For Everyone — Tue, 27 Apr 2010 15:07:06 +0000

[...] To read more, go here. [...]

By: Social Media’s Next Victim? « The Effective Marketer

Social Media’s Next Victim? « The Effective Marketer — Fri, 06 Nov 2009 13:32:33 +0000

[...] publication, reviews some of the most interesting social media mishaps. While I still believe that social media is not for everyone, those who decide to go this route should at least learn from others [...]

By: Why Social Media Is Not For Everyone « Neoco’s blog – keep up to date with the best digital marketing agency in the world!

Fri, 24 Jul 2009 21:41:22 +0000

[...] read more, go here. Possibly related posts: (automatically generated)A-Z of social media… this is actually pretty [...]

By: Daniel Kuperman

Daniel Kuperman — Fri, 24 Jul 2009 17:33:32 +0000

Maurice,
Time is always the resource we have least available, so using it wisely should be every marketer’s goal. Whether you can be successful just by devoting more time to a specific concept or solution is probably not the only element to be considered, but is a start. That’s why you have experts (consultants, agencies, etc.) that theoretically can help you get off the ground, since they have focused exclusively on the topic at hand. If you can devote the time, you should do it but the situation that most of us face today is not having the time, resource, or money. Who said marketing is easy anyways?!

By: Daniel Kuperman

Daniel Kuperman — Fri, 24 Jul 2009 17:30:42 +0000

Jean-Paul,
thanks for the comment! And yes, I agree that thanks to the web we now have a plethora of resources showing us success stories that we can emulate. It all goes back to having a clear goal and measurements.

By: Daniel Kuperman

Daniel Kuperman — Fri, 24 Jul 2009 17:28:49 +0000

Neoco,
Good to know you are not one of the ‘false prophets’ out there! Knowing when to say no to a client is tough because it may impact your ability to pay the bills, but it pays off in the long run.

Do you have any stories to share of clients that wanted to adopt social media but it really didn’t make sense for them? Would love to hear your experiences. Thanks for reading the blog.

By: Maurice

Maurice — Fri, 24 Jul 2009 17:08:24 +0000

Social media seems to work well for some individualls and companies and not so well for others. I wonder if works best for those who spend the time to understand how to use it- a massie task for some of us or is it simply he who devotes the most time to it wins.

Enjoyed your post

By: Jean-Paul

Jean-Paul — Wed, 22 Jul 2009 13:58:31 +0000

Hello,
Thanks a lot for track backing our link.

It is a great post and the content you provide is very helpful.I wish I had this post when starting my community management job.It would be more helpful.

Social media is another media, you said it that’s why marketers have to have a clear goal in mind before jumping in the bandwagon.Otherwise, believe me it will be a waste of time.
The good thing is that there are lot of success case studies on the web to help us taking the best social media marketing decision.
Great post and thanks again.

By: neoco

neoco — Wed, 22 Jul 2009 08:44:05 +0000

Nice post and very relevant. Even though ‘social media’ campaigns are a large part of our agency business, we always push the client and ask ‘Why?’. If it is not the best channel for engagement (based on their answer) then we’ll be the first to push back.

Jumping on a bandwagon can work for some but for most it will just be a (costly) waste of resources. We’ve experienced a similar behaviour in clients asking for iPhone apps. Whilst we have 10 in development, it could be 50 but (for us) it’s not about a quick buck, it’s about knowing what apps will work and what audience we’ll reach.

The biggest problem is not clients asking for these things – it’s great that they are embracing new engagement channels – but digital agencies/marketers who do not have enough integrity to advise the best solution for the goals.